Rewire Behavior. Simplify Change:
Tap Behavioral Definitions
A behavioral definition is a hidden persuader that simplifies change.
Behavioral definitions are the shorthand of life. They frame an under-recognized pattern as distilled and potent for behavior as mathematics is for science. Capable of overcoming the most resistant problems, a behavioral definition can cue behavior, alter the habits of many, and bend minds without bending everyone out of shape. Our research formed over 200 example stories including:
- Heath/Wellness: Designated Driver, Secondhand Smoke, PatientsLikeMe
- Business: Open Source, Zero-to-Landfill, Mark-to-Market, Google 20% Time
- Societal: Traffic Norms, Expert, Social Networks, Occupational Licensure
- Individual: On-line Dating, Relative-Age in Sports, Not-to-Do's, Sexual Mores
- Environmental: Sustainability, Renewable Energy, Carbon Footprint, LEED
- Governmental: Targeted Tax, IRA, U.S. Electoral College, Organ Donor Laws
A behavioral definition is an inexpensive change tool. Seemingly ordinary men and women tapped the power of language to help others script behavior and push improvement; particularly when change was hard. We've integrated the lessons learned into a new way of thinking and looking, then doing.
Join us to master behavioral definitions in your own life and work, in an organization, in a community or within society-at-large.
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