What we're doing and why...
We are a Societal Investment Organization focused entirely on achieving improvements through a wiser application of definitions. Our goal is to enrich lives, improve processes and positively impact individual habits, beliefs, business precedence and the very foundational concepts of all that we do.
Unleashing the latent power of definitions
Our Project Teams identify, test, market and then influence the implementation of unexpected, yet credible improvements in all-too-often overlooked definitions. The targets are fields where perfective changes in definitions can create a considerable and beneficial impact.
This is a mind-bending experience. Members can gain uncommon insight and know-how. Definitions that have occurred haphazardly may now potentially be improved systematically and with forethought.
This approach is called The Illusive Obvious. It is pragmatic, highly selective, deliberate and at times even contentious; and it works.
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